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商品編號： 9-510-092 出版日期： 2010/03/20 作者姓名： Elberse, Anita;Laffel, Brett 商品類別： Marketing 商品規格： 24p 再版日期： 2019/06/05 地域： 產業： Professional sports industry 個案年度： 2010 -
商品敘述：
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB''s digital arm -- is facing a number of decisions related to its app for Apple''s new iPad. For example, what are the best name, price, and set of features for MLBAM''s iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM''s four main sources of revenues and relates those to the league''s overall revenues. It also describes the company''s online and mobile offerings in considerable detail and outlines the choices facing MLB''s offering for Apple''s iPad device, enabling a rich discussion of viable marketing strategies.
涵蓋領域：
Web and mobile applications;Marketing;Internet;Revenue management;Business models;Product distribution
相關資料：
Case Teaching Note, (5-511-026), 20p, by Anita Elberse
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